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Study on Brand experience Enabled through Technology for Enhancing Brand Equity

Publisher: Noida, Uttar Pradesh Amity Business School 2022Description: xxiii; 233p.Subject(s): BRAND MANAGEMENT | SALES PROMOTIONDDC classification: 658.827

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Item type	Current location	Call number	Status	Notes	Date due
Books	Amity Central Library Amity Central Library, Noida	658.827 SHU- S (Browse shelf)	Available	Ph D 1417

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Previous	658.827 SEN-B Organisational Behaviour	658.827 SHA- M Multidimensional Study of Negative Consumer-Brand Relationship- A Social Media Perspective	658.827 SHA- P Pester Power of Children in Case of Child-Centric Products: A Study on Metro City Delhi	658.827 SHU- S Study on Brand experience Enabled through Technology for Enhancing Brand Equity	658.827 SOO- I Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers	658.827 SOO- I Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers	658.827 SOO- T Troll Proof Branding in the age of Doppelgangers	Next

Gupta, Rahul | Misra, Richa

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