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Study on Brand experience Enabled through Technology for Enhancing Brand Equity

By: Shukla, Mahima.
Contributor(s): Gupta, Rahul | Misra, Richa.
Publisher: Noida, Uttar Pradesh Amity Business School 2022Description: xxiii; 233p.Subject(s): BRAND MANAGEMENT | SALES PROMOTIONDDC classification: 658.827
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Item type Current location Call number Status Notes Date due
Books Books Amity Central Library

Amity Central Library, Noida

 658.827 SHU- S (Browse shelf) Available Ph D 1417

Gupta, Rahul | Misra, Richa

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