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"Strategic positioning of Indian regional/local brands with special reference to consumer behaviour

Publisher: Noida Amity Business School, Amity University Noida 2018Description: viii, 187 p.ISBN: A0130313001.Subject(s): BRAND POSITIONING | CONSUMER BEHAVIOUR | STRATEGIC BRAND MANAGEMENT | ManagementDDC classification: 658.827 0954

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Item type	Current location	Call number	Status	Notes	Date due
Books	Amity Central Library Amity Central Library, Noida	658.827 0954 ROH- S (Browse shelf)	Available	PHD 359

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Dr. Garima Malik | Dr. Harvinder Singh

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