"Strategic positioning of Indian regional/local brands with special reference to consumer behaviour
By: Deviyani Rohatgi.
Contributor(s): Dr. Garima Malik | Dr. Harvinder Singh.
Publisher: Noida Amity Business School, Amity University Noida 2018Description: viii, 187 p.ISBN: A0130313001.Subject(s): BRAND POSITIONING | CONSUMER BEHAVIOUR | STRATEGIC BRAND MANAGEMENT | ManagementDDC classification: 658.827 0954| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.827 0954 ROH- S (Browse shelf) | Available | PHD 359 |
Dr. Garima Malik | Dr. Harvinder Singh
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