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Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers

Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2018Description: xiii; 121p.Subject(s): DOUBLE IMAGE | SAME MEANINGDDC classification: 658.827

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Item type	Current location	Call number	Status	Notes	Date due
Reference	Amity Central Library Amity Central Library, Noida	658.827 SOO- I (Browse shelf)	Not for loan	PHD 223
Reference	Amity Central Library Amity Central Library, Noida	658.827 SOO- I (Browse shelf)	Not for loan	PHD 224

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Previous	658.827 SHA- M Multidimensional Study of Negative Consumer-Brand Relationship- A Social Media Perspective	658.827 SHA- P Pester Power of Children in Case of Child-Centric Products: A Study on Metro City Delhi	658.827 SHU- S Study on Brand experience Enabled through Technology for Enhancing Brand Equity	658.827 SOO- I Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers	658.827 SOO- I Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers	658.827 SOO- T Troll Proof Branding in the age of Doppelgangers	658.827 SOO- T Troll Proof Branding in the age of Doppelgangers	Next

Sharma, J. K. guide | Srivastava, Sanjay guide

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