Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers
By: Sood, Gaurav.
Contributor(s): Sharma, J. K. guide | Srivastava, Sanjay guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2018Description: xiii; 121p.Subject(s): DOUBLE IMAGE | SAME MEANINGDDC classification: 658.827| Item type | Current location | Call number | Status | Notes | Date due |
|---|---|---|---|---|---|
Reference
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Amity Central Library
Amity Central Library, Noida |
658.827 SOO- I (Browse shelf) | Not for loan | PHD 223 | |
|
Reference
|
Amity Central Library
Amity Central Library, Noida |
658.827 SOO- I (Browse shelf) | Not for loan | PHD 224 |
Sharma, J. K. guide | Srivastava, Sanjay guide
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