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Branded mind What neuroscience really tells us about the puzzle of the brain and the brand

By: Plessis, Erik Du.
Publisher: London Kogan Page 2011Description: xvii; 251 p.ISBN: 9780749461256.Subject(s): CONSUMER PSYCHOLOGY | MARKETING--PSYCHOLOGICAL ASPECTS | NEUROMARKETINGDDC classification: 658.8342
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Reference Reference Amity Central Library

Amity Central Library, Noida

Reference 		Reference 658.8342 PLE- B (Browse shelf) Not For Loan Au 22111 ®
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658.8342 PAR- U Consumer behavior 658.8342 PAR- U Consumer behavior 658.8342 PET-C Consumer Behaviour and Marketing Strategy 658.8342 PLE- B Branded mind 658.8342 PRA - T 658.8342 RAJ- C Consumer Behaviour Consumer behavior : 658.8342 SAR-C

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