Branded mind What neuroscience really tells us about the puzzle of the brain and the brand
By: Plessis, Erik Du.
Publisher: London Kogan Page 2011Description: xvii; 251 p.ISBN: 9780749461256.Subject(s): CONSUMER PSYCHOLOGY | MARKETING--PSYCHOLOGICAL ASPECTS | NEUROMARKETINGDDC classification: 658.8342| Item type | Current location | Collection | Call number | Status | Notes | Date due |
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Reference
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Amity Central Library
Amity Central Library, Noida |
Reference | 658.8342 PLE- B (Browse shelf) | Not For Loan | Au 22111 ® |
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