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Strategic brand management: building, measuring and managing brand equity

By: Keller,Kevin Lane.
Contributor(s): Parameswaran, M G | Jacob, Issac.
Publisher: New Delhi Pearson Education 2011Edition: 3rd.Subject(s): BRAND MANAGEMENT | STRATEGIC MANAGEMENT | SALES PROMOTION | MARKETING MANAGEMENTDDC classification: 658.827
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Item type Current location Call number Status Notes Date due
Reference Reference Amity Central Library

Amity Central Library, Noida

Reference
658.827 KEL- S (Browse shelf) Not For Loan AIBS B23004

Parameswaran, M G | Jacob, Issac

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