Strategic Brand Management : Building, measuring, and managing brand equity
By: Keller, Kevin Lane.
Publisher: New Delhi Pearson Education 2009Edition: 3rd.Description: 714 p.ISBN: 9788131719770.Subject(s): BRAND MANAGEMENT--PLANNING | BRAND EQUITY--MANAGEMENT | BRAND PERFORMANCEDDC classification: 658.827This record has many physical items (67). Click here to view them all.
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658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : |
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