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Masterbrand mandate : the amanagement stragegy that unifies companies and multiplies value

By: Upshaw, Lynn B.
Contributor(s): Taylor, Earl L.
Publisher: USA John Wiley 2000Description: xii,321 p.ISBN: 97840471356952.Subject(s): BRAND MANAGEMENT | SALES PROMOTION | MARKETING MANAGEMENTDDC classification: 658.827
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