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Online and Offline Consumer Behaviour towards Fashion Industry of India -The Generational Cohorts Analysis

By: Kaur, Jasmandeep.
Contributor(s): Malik, Priyanka | Singh, Surabhi.
Publisher: Noida, Uttar Pradesh Amity International Business School 2023Description: xxii; 224p.ISBN: A0130318034.Subject(s): CONSUMER BEHAVIOUR | MANAGEMENTDDC classification: 658.8342
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Malik, Priyanka | Singh, Surabhi

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