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Assessment of Factors Affecting the Buying Pattern of Personal Care and Hygiene Products of Rural Consumers in Uttar Pradesh

By: Rizvi, Ali Abbas.
Contributor(s): Bhadauria, Arun | Jaiswal, Bimal.
Publisher: Lucknow, Uttar Pradesh Amity Business School 2022Description: xvi, 154p.ISBN: A7033218001.Subject(s): CONSMER BUYING BEHAIOUR--RURAL REGIONS--INDIA--UTTAR PRADESH | HYGIENE PRODUCTS--CONSUMERS,RURAL REGION--ASSESSMENT | MARKETING RESEARCHDDC classification: 658.834209173454
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