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Role of Social Media Marketing in Building Relationships, Crafting Brand Image and Enhancing Consumer Engagement in the Banking Sector

By: Sawhney, Aastha.
Contributor(s): Pandey, Amit Kumar | Sharma, Poonam.
Publisher: Noida, Uttar Pradesh Amity Business School 2023Description: xx, 271p.ISBN: A0130319039.Subject(s): BRAND MANAGEMENT | CUSTOMER RELATIONSHIP MANAGEMENT--BANKS | MARKETING MANAGEMENT--SOCIAL MEDIADDC classification: 658.800954
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Item type Current location Call number Status Notes Date due
Books Books Amity Central Library

Amity Central Library, Noida

 658.800954 SAW- R (Browse shelf) Available PhD 1230

Pandey, Amit Kumar | Sharma, Poonam

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