A Study of Urban Buyer’s Aspiration Levels, Reference Groups and Behaviour Patterns via Online Shopping Portals
By: Richa, Hemanti.
Contributor(s): Srivastava, Alpana | Pandey, Madhu.
Publisher: Lucknow, Uttar Pradesh Amity Business School, Lucknow 2022Description: xviii, 127 p.ISBN: A7030315004.DDC classification: 658.87| Item type | Current location | Call number | Status | Notes | Date due |
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Reference
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Amity Central Library
Amity Central Library, Noida |
658.87 RIC-A (Browse shelf) | Not for loan | PhD 1063 |
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| 658.87 PRA-R Retail Merchandising | 658.87 PRA-R Retail Merchandising | 658.87 PRA-R Retail Merchandising | 658.87 RIC-A A Study of Urban Buyer’s Aspiration Levels, Reference Groups and Behaviour Patterns via Online Shopping Portals | 658.87 SHA-R | 658.87 SHA-R | 658.87 SHE-M |
Srivastava, Alpana | Pandey, Madhu
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