Impact of Brand Anthropomorphism in Determining Consumer Brand Relationship: A Study of Smart Phones
By: Gupta, Ritu.
Contributor(s): Ghosh, Tathagata guide | Jain, Kokil guide.
Publisher: Noida, Uttar Pradesh Amity International Business School (AIBS) 2021Description: xvii,177p.ISBN: A0130316044.Subject(s): CONSUMER BRAND RELATIONSHIP MANAGEMENT | BRAND ANTHROPOMORPHISM | BRAND MANAGEMENT | SALES PROMOTION | MARKETING MANAGEMENTDDC classification: 658.827| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.827 GUP- I (Browse shelf) | Available | PHD 899 |
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| 658.827 GUP- B Brand Management | 658.827 GUP- B Brand Management | 658.827 GUP- B Brand Management | 658.827 GUP- I Impact of Brand Anthropomorphism in Determining Consumer Brand Relationship: A Study of Smart Phones | 658.827 GUP-B | 658.827 GUP-B | 658.827 GUP-B |
Ghosh, Tathagata guide | Jain, Kokil guide
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