Investigating the Effect of Celebrity Endorsement on Consumers’ Attitude- A Comparative Study in Three Categories of Buying Decision
By: Chaddha, Priyanka.
Contributor(s): Zareen, Arshi guide | Agarwal, Bhawna guide.
Publisher: Noida, Uttar Pradesh Amity College of Commerce and Finance (ACCF) 2021Description: xxii, 190p.ISBN: A3133217001.Subject(s): CONSUMERS' ATTITUDES---EFFECT--INVESTIGATION--INDIA | COMMUNICATION STRATEGIES | DIGITAL RETAILING MANAGEMENT--INDIA | ADVERTISING MANAGEMENTDDC classification: 658.83430954| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.83430954 CHA- I (Browse shelf) | Available | PHD 874 |
Zareen, Arshi guide | Agarwal, Bhawna guide
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