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Pester Power of Children in Case of Child-Centric Products: A Study on Metro City Delhi

Publisher: Noida, Uttar Pradesh Amity College of Commerce and Finance (ACCF) 2020Description: xxii, 201p.ISBN: A3133215003.Subject(s): CHILD-CENTRIC PRODUCTS--PESTER POWER--INDIA--DELHI | BRAND MANAGEMENT | MARKETING MAN AGEMENTDDC classification: 658.827095456

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Item type	Current location	Call number	Status	Notes	Date due
Books	Amity Central Library Amity Central Library, Noida	658.827 SHA- P (Browse shelf)	Available	PHD 821

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Previous	658.827 SEN- B Brand positioning : strategies for competitive advantage	658.827 SEN-B Organisational Behaviour	658.827 SHA- M Multidimensional Study of Negative Consumer-Brand Relationship- A Social Media Perspective	658.827 SHA- P Pester Power of Children in Case of Child-Centric Products: A Study on Metro City Delhi	658.827 SHU- S Study on Brand experience Enabled through Technology for Enhancing Brand Equity	658.827 SOO- I Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers	658.827 SOO- I Impact of doppelganger brand image on brand imagery and empirical determination of relative potency of its influencers	Next

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