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Multidimensional Study of Negative Consumer-Brand Relationship- A Social Media Perspective

By: Sharma, Isha.

Contributor(s): Jain, Kokil | Vinod Kumar.

Publisher: Noida, Uttar Pradesh Amity University (Amity Interrnational Business School) AIBS 2020Description: xix, 222p.ISBN: A0120517012.Subject(s): CONSUMERS--BRANDS--RELATIONSHIP, NEGATIVE--SOCIAL ASPECTS | BRAND MANAGEMENT--CONSUMERS | SALES PROMOTIONDDC classification: 658.827

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Item type	Current location	Call number	Status	Notes	Date due
Books	Amity Central Library Amity Central Library, Noida	658.827 SHA- M (Browse shelf)	Available	PHD 790

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Jain, Kokil | Vinod Kumar

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