Exploratory Study of Social Media Strategies for Creating Brand Loyalty with Special Reference to FMCG Sector
By: Choudhary, Uttera.
Contributor(s): Sharma, Surinder guide | Jhamb, Priya guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity College of Commerce and Finance) 2020Description: xviii, 141p.ISBN: A3133214001.Subject(s): BRAND LOYALTY---FMCG ORGANISATIONS | CONSUMER RESEARCH--INDIA | SOCIAL MEDIA--PLANNINGDDC classification: 658.8343| Item type | Current location | Call number | Status | Notes | Date due |
|---|---|---|---|---|---|
Books
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Amity Central Library
Amity Central Library, Noida |
658.8343 CHO- E (Browse shelf) | Available | Ph. D 703 |
Sharma, Surinder guide | Jhamb, Priya guide
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