Analysis of Marketing Strategies in Knowledge Driven Business to Business Service Organisations: A Case of Knowledge Processing, Consulting and Professional Services Segments in India
By: Srivastava, Satish Chandra.
Contributor(s): Sharma, J.K. guide | Mishra, Mridula guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2019Description: xxii, 296p.ISBN: A0130313022.Subject(s): CUSTOMER RELATIONSHIP MANAGEMENT | MARKETING SERVICES | STRAATEGIC MARKETING MANAGEMENTDDC classification: 658.802| Item type | Current location | Call number | Status | Notes | Date due |
|---|---|---|---|---|---|
Books
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Amity Central Library
Amity Central Library, Noida |
658.802 SRI- A (Browse shelf) | Available | Ph. D 655 |
Sharma, J.K. guide | Mishra, Mridula guide
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