Redesigning Marketing Strategies to Combat E-Commerce Effect: A Study of Fashion Brick & Mortar Retail Industry
By: Agarwal, Himanshi.
Contributor(s): Saxena, Rajiv guide | Dixit, Shailja guide.
Publisher: Noida, Uttar Pradesh Amity University(Amity Business School, Lucknow) 2020Description: 205p.ISBN: A7033115001.Subject(s): RETAIL INDUSTRIES--FASHION--INDIA | DIGITAL COMMIERCE--DEVELOPMENT--INDIA | CONSUMER BEHAVIOUR--WEB AND TRANSFORMATIONDDC classification: 384.3| Item type | Current location | Call number | Status | Notes | Date due |
|---|---|---|---|---|---|
Books
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Amity Central Library
Amity Central Library, Noida |
384.3 AGA-- R (Browse shelf) | Available | Ph. D 550 |
Saxena, Rajiv guide | Dixit, Shailja guide
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