Corporate Social Responsibility Communication Strategies in Brand Enhancement: A Study of Six Companies in India
By: Srivastava, Anjani Kumar.
Contributor(s): Jonjua, Mehak | Rana, Rajesh Kumar.
Publisher: Noida, Uttar Pradesh Amity University(Amity School of Communication) 2020Description: xxiv;292 p.ISBN: A2021816003.Subject(s): BRAND MANAGEMENT | BRANDINGDDC classification: 658.827 0954| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.827 0954 SRI- C (Browse shelf) | Available | Ph. D 508 |
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| 658.827 The brand marketing book | 658.827 0954 KUM- M Managing Indian Brands | 658.827 0954 ROH- S "Strategic positioning of Indian regional/local brands with special reference to consumer behaviour | 658.827 0954 SRI- C Corporate Social Responsibility Communication Strategies in Brand Enhancement: A Study of Six Companies in India | 658.827 21 Cyberbranding | 658.827 AAK- B Branding | 658.827 AAK- B Branding |
Jonjua, Mehak | Rana, Rajesh Kumar
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