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The Effect of Brand Image and Attitude on Young Consumer Intention to Adopt Online Banking Services with Reference to Indian Private Banks

By: Kaur, Amandeep.
Contributor(s): Malik, Garima | Madan, Manish.
Publisher: Noida, Uttar Pradesh Amity University(Amity Business School ) 2020Description: xxv;214 p.ISBN: A0130314064.Subject(s): BANKING SERVICE | PRIVATE BANKINGDDC classification: 332.1
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