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Impact of customer relationship management (CRM) on customer satisfaction and loyalty in Indian Banking

By: Bagla, Ramesh Kumar.
Contributor(s): Singh, Anurupa B. guide | Laroiya,S. K. guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2019Description: xxii; 144p.ISBN: A0130313018.Subject(s): BANKING-CUSTOMER RELATIONSHIP-INDIA | CUSTOMER SATISFACTION | Doctor of Philosophy (Management) | Doctor of Philosophy (Management)DDC classification: 658.8120954
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