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Empirical study on factors contributing for gaining consumer loyalty by creating global power brands

By: Panda, Rajshree.
Contributor(s): Kapoor, Deepa guide | Misra, Mridula guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2018Description: 116p.ISBN: A0130313020.Subject(s): BRAND MANAGEMENT-WORLD | Doctor of Philosophy (Management) | MANAGEMENT | Doctor of Philosophy (Management)DDC classification: 658.8271
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Kapoor, Deepa guide | Misra, Mridula guide

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