Empirical study on acceptance of innovation among bottom of Pyramid Customers in Urban Areas
By: Sehgal, Pooja.
Contributor(s): Anita Kumar guide | Singh, Anurupa B. guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2018Description: xxvi; 163p.ISBN: A0130313015.Subject(s): Doctor of Philosophy (Management) | MARKETING RESEARCH | PYRAMID CUSTOMERS-INDIA-URBAN AREAS- | Doctor of Philosophy (Management)DDC classification: 658.834809172454| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.834809172454 SEH - E (Browse shelf) | Available | PHD 411 |
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| 658.8348 SIN- R Rural consumer behaviour | 658.8348 SRE- M Marketing | 658.8348 WIN-C | 658.834809172454 SEH - E Empirical study on acceptance of innovation among bottom of Pyramid Customers in Urban Areas | 658.835 Market segmentation | 658.835 ASH- E Evaluating Market Strategy for Indian Fiber Cement Roofing Markets using Multi-Criteria Decision Analysis Approach | 658.835 DES- U Using market knowledge |
Anita Kumar guide | Singh, Anurupa B. guide
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