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New Patterns in Brand Communication and the role of facebook-an empirical study

By: Handa, Priya.
Contributor(s): Mahapatra, Mamata | Yadav, Anubhuti.
Publisher: Noida Amity School of Communication Amity University Noida 2018Description: xxv, 261 p.ISBN: A2021815004.Subject(s): MASSCOMMUNICATION | SOCIAL NETWORKSDDC classification: 302.234
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