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The effect of green marketing on consumer buying behaviour in India

By: Trivedi, Prachi.
Contributor(s): Sharma, Meghna | Chaturvedi, Sanjeev.
Publisher: Noida Amity College of Commerce and Finance, Amity University Noida 2018Description: xxiii, 220 p.ISBN: A3133115001.Subject(s): CONSUMER BEHAVIOUR-INDIA | GREEN MARKETING-INDIADDC classification: 658.83420954
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