Marketing value metrics : A new metrics model to measure marketing effectiveness
By: McDonald, Malcolm.
Contributor(s): Maklan, Stan | Mouncey, Peter.
Publisher: London Kogan Page 2014Edition: 2nd.Description: viii; 317 p.ISBN: 9780749468972.Subject(s): MARKETING MANAGEMENT | MARKETING MANAGEMENT--COST EFFECTIVENESS | SALES MANAGEMENTDDC classification: 658.816| Item type | Current location | Collection | Call number | Status | Notes | Date due |
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Reference
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Amity Central Library
Amity Central Library, Noida |
Reference | 658.816 MCD- M (Browse shelf) | Not For Loan | Au 21990 ® |
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Maklan, Stan | Mouncey, Peter
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