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Effectiveness of lifestyle advertisement on television for brand success among youth of Delhi/ NCR region

By: Lal, Ruhi.
Contributor(s): Vats, Aman guide | Akhtar, Shahid co-guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity School of Communication) 2017Description: xxiv; 425 p.ISBN: A2021811004.Subject(s): ADVERTISING MANAGEMENT TELEVISION-DELHI/NCR | BRAND MANAGEMENT--DELHI/NCR | DELHI/NCR ADVERSING MANAGEMENTDDC classification: 658.143095456
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Vats, Aman guide | Akhtar, Shahid co-guide

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