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Consumer Behavior

By: Laudon, David L.

Contributor(s): Bitta, Albert J Della.

Publisher: New Delhi TMH 2009Edition: 4rth.Description: 788 p.ISBN: 9780070473812.Subject(s): CUSTOMER BEHAVIOUR | CONSUMER RESEARCH | MARKETING RESEARCH | MARKETING MANAGEMENTDDC classification: 658.8342

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Bitta, Albert J Della

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